PKM Linkedin Training For Internship Access and Unemployment Prevention For Accounting Department Students of SMKN 01 Kotaanyar
DOI:
https://doi.org/10.34125/jomre.v1i2.13Keywords:
Digital Literacy, Personal Branding, Linkedin, Vocational Education, Career Readiness.Abstract
The advancement of the digital era demands that younger generations adapt to a work ecosystem that increasingly emphasizes technology-based competencies, including the ability to build a professional identity online. This study aims to develop the digital professional literacy of vocational high school students through a training program on using LinkedIn, a platform that has yet to be widely introduced in the context of vocational education. The training was conducted with 36 Accounting students at SMKN 01 Kotaanyar using a participatory method involving conceptual introduction, hands-on account creation, profile development, and exploration of job search and professional networking features. The findings indicate a significant improvement in students' understanding of LinkedIn's functions, personal branding, and technical abilities to create a professional digital profile. Thematic analysis revealed two major transformations: a shift in students' perception of digital identity and the emergence of a proactive attitude in exploring career opportunities early on. Nonetheless, the ability to write a personal narrative remains a challenge that requires further coaching. This training has proven effective as an initial step in equipping vocational students with digital career readiness and may serve as a replicable model for professional literacy programs in other vocational education institutions.
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