Community Service Program: Training on Social Media and E-Commerce For Promoting The "Seblak Prasmanan Teteh Khas Bandung" Business
DOI:
https://doi.org/10.34125/jomre.v1i2.29Keywords:
Community Service, MSMEs, Social Media, E-Commerce, TurnoversAbstract
The development of this Community Service Program (PKM) aims to enhance the digital promotion capacity of the UMKM Seblak Buffet Teteh Khas Bandung through social media and e-commerce training. The main problem faced by these MSMEs is the low understanding and skills in using digital platforms to expand market reach. The methods used in this activity include interactive lectures, demonstrations on the use of social media platforms such as TikTok and Instagram, as well as e-commerce platforms such as GoFood, Grab, and Gojek. Participants were also involved in hands-on practice in creating promotional content tailored to the characteristics of the culinary business. A participatory approach was chosen to ensure active involvement of participants in each session. The results of the activity showed a significant increase in participants' understanding and skills regarding digital promotion strategies. The MSME actors successfully created business accounts, produced promotional content, and started actively engaging with customers online. A tangible impact of this program is that the business turnover, which had previously declined due to a lack of digital promotion, has now stabilized and even shown a significant increase after the training and mentoring were conducted. In conclusion, this training has had a positive impact on improving the digital promotion capacity of the MSMEs. Future recommendations include the need for advanced training and continuous mentoring so that the MSMEs can continue to grow and compete in the digital era.
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